Solutions
Feature adoption
A shipped feature creates value when the right customers find it, understand it and try it in their own account.
What feature adoption means
Feature adoption is the use of a specific capability by the people it was built for. An announcement can tell them it exists; a guide in the product can show what it does in the context of their work.
Barkan runs tours that your team describes in plain language. It points at real controls, speaks or chats with the user and can answer questions before they leave the page.
From launch to first use
Describe the goal of the feature and the path a customer should try.
Offer that tour on the relevant page, where the feature is visible.
Let the visitor ask a follow-up question or request help with the next step.
A useful role for product marketing
Product marketing can turn launch copy into a guided experience, then inspect the questions users ask while trying the feature. The tour remains available to people who arrive after launch week.
Questions people ask
Does Barkan replace a human teammate?
Barkan handles repeatable guidance inside the product. When it cannot help, it can send the question and page context to your support team.
How do we add Barkan to our product?
Add the Barkan script to the pages you allow, then give it your product knowledge and describe the guided tours you want it to run.
See how Barkan helps Product Marketing and supports broader product adoption.